9/20/2023 0 Comments Aptus healthcare![]() ![]() ![]() ![]() Financial terms of the deal were not disclosed. The acquisition is expected to be completed in October and is subject to customary closing conditions. “Together, we can leverage our combined strengths to extend our reach and engagement to health care professionals, patients and consumers.”Īptus Health will continue to operate as an independent subsidiary of WebMD, as the companies build on and integrate products, platforms, and services. “Aptus Health is highly complementary to WebMD’s existing professional and consumer brands, making them an excellent addition to our platforms,” said Bob Brisco, WebMD CEO. Location-based mobile advertising and marketing solutions driven by consumer Messaging platform and Tomorrow Networks, which offers data-driven, Which supports patient engagement and adherence via an integrated mobile The mobile-first EngagedPatient platform complements Aptus Health’s other healthcare consumer-facing digital engagement offerings, including its Tomorrow Networks division, which provides best-in-class geolocation mobile advertising campaigns for health and lifestyle brands. In addition, the transaction includes Aptus Health’s EngagedMedia, The acquisition includes Aptus Health’s core brand Univadis,Ī global information and education platform delivering medical news, conferenceĪnd research updates and thought-leader education to 4 million HCPs in 91Ĭountries. By applying this portfolio of assets-informed by rich data and analytics-Aptus Health designs and builds integrated multichannel engagement solutions that allow its clients to connect with their customers at key points in their decision-making journeys and impact behavior at scale. that offers health and life sciences companies an integrated approach to engaging healthcare professionals, consumers, and other stakeholders through an array of high-value digital information channels and services. Integrated Multichannel Solutions for Health and Lifeįounded in 2008, Aptus Health is a wholly-owned subsidiary of Merck & Co., Inc. Will combine the core competencies and scale of Aptus Health with that of WebMDĪnd Medscape, the flagship consumer and health care professional brands in the – Aptus Health will continue to operate as an independent subsidiary of WebMD, as the companies build on and integrate products, platforms, and services.Īnnounced that it has entered into an agreement to acquire Aptus Health, a Reading, MA-based digital healthĮngagement solution for health and life sciences companies. – The acquisition includes Aptus Health’s core brands Univadis, EngagedMedia, and Tomorrow Networks. The NPI record of THE APTUS GROUP.,INC was last updated on May 10, 2011. ![]()
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